How Does It Work - Muhammad Ammar Hassan

Why Do Marketers Need To Evolve To Become Business Leaders? Ft. Muhammad Ammar Hassan | In this insightful podcast, we engage with Muhammad Ammar Hassan, the Chief Marketing Officer of Daraz Pakistan, the country's largest e-commerce platform under the Alibaba Group. Together, we explore the crucial evolution marketers must undergo to become effective business leaders in Pakistan. The conversation delves into the significance of marketing in top leadership, the art of brand building, challenges in producing notable marketers in Pakistan, and the dynamics of short-term and long-term brand building. We also discuss the evolution of influencer marketing and the current state and future trajectory of agencies in Pakistan. Muhammad Ammar Hassan brings over 12 years of marketing experience to the table, having previously played a pivotal role in establishing OLX in Pakistan as the Head of Marketing & Digital Ad Sales. As the CMO of Daraz, he leads a dynamic team across various functions, including Branding, Buyer Growth, Traffic Operations, Design Studio, Daraz Advertising Solutions, and Corporate Communication/PR. Join us as we uncover the essence of the marketing landscape in Pakistan and the evolving role of marketers in shaping business leadership.