How Does It Work - Kaleemullah

What Is Wrong With Football In Pakistan? Ft. Former Captain Pakistan Football Team Kaleemullah Khan In today’s podcast, we have Former Pakistani footballer Kaleemullah Khan discussing the future of fo...

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How Does It Work - Arieb Azhar

Is Folk Music Dying In Pakistan? Ft. Arieb Azhar Join us in this captivating episode with Arieb Azhar, the talented Pakistani singer-songwriter renowned for his distinctive fusion of traditional and contemporary music. His music has captivated audiences, and in this episode, he shares his thoughts on the dying art of traditional music and the role of Coke Studio in preserving and promoting it. Arieb Azhar discusses the challenges that traditional musicians face in the modern music industry, including financial difficulties and marginalization. He highlights the importance of traditional music as a cultural legacy and emphasizes the need for greater recognition and support for traditional musicians through mainstream media. In this episode, Arieb Azhar also shares his perspective on the potential of Coke Studio platforms in reviving traditional music and bringing it to a broader audience. He calls on the music industry to prioritize the preservation and promotion of traditional music and encourages society to value and respect this rich cultural heritage. Join us for this inspiring and thought-provoking conversation, as we delve into the significance of traditional music and the critical role it plays in preserving our cultural legacy.

How Does It Work - Muhammad Ammar Hassan

Why Do Marketers Need To Evolve To Become Business Leaders? Ft. Muhammad Ammar Hassan | In this insightful podcast, we engage with Muhammad Ammar Hassan, the Chief Marketing Officer of Daraz Pakistan, the country's largest e-commerce platform under the Alibaba Group. Together, we explore the crucial evolution marketers must undergo to become effective business leaders in Pakistan. The conversation delves into the significance of marketing in top leadership, the art of brand building, challenges in producing notable marketers in Pakistan, and the dynamics of short-term and long-term brand building. We also discuss the evolution of influencer marketing and the current state and future trajectory of agencies in Pakistan. Muhammad Ammar Hassan brings over 12 years of marketing experience to the table, having previously played a pivotal role in establishing OLX in Pakistan as the Head of Marketing & Digital Ad Sales. As the CMO of Daraz, he leads a dynamic team across various functions, including Branding, Buyer Growth, Traffic Operations, Design Studio, Daraz Advertising Solutions, and Corporate Communication/PR. Join us as we uncover the essence of the marketing landscape in Pakistan and the evolving role of marketers in shaping business leadership.

How Does It Work - Hasaan Mahmood

What Does It Mean To Be A Man? Ft. Hassaan Mahmood Join us as we delve into the meaning of masculinity and societal pressures with renowned Body Transformation Specialist, Mr. Hassaan Mahmood. Explore the concept of manhood, fitness, and more in this engaging discussion. We discussed the pressures men face on looks, redefining masculinity, fitness's impact on mental health, and more. Further Hassaan Mahmood reveals insights on weight loss, breakfast's significance, and future plans for celebrity training!